Concept
Conceived for Ferrari Logistics Japan in Tokyo, this 180 sqm headquarters explores how a workplace can embody brand identity through precision, restraint, and spatial coherence. Framed by the dialogue between branding and minimalism, the project brings together interior design and graphic design to create an office where image, workflow, and atmosphere operate as one integrated system.
The space is articulated through a clear sequence of workstations, meeting rooms, executive settings, and shared areas, where transparency and enclosure are carefully balanced through glass partitions, furniture systems, and custom graphic interventions. Rather than treating branding as an applied layer, the project turns it into part of the architectural experience itself. A large custom typographic wall composition builds the Ferrari name and emblem through value-driven keywords, transforming identity into texture, rhythm, and message. Another graphic wall introduces a visual chronology of the brand’s international presence, using cities, archival imagery, and references that reinforce a sense of global reach and corporate memory.
Blue becomes a strategic accent throughout the office, reinforcing the visual identity of the brand with a controlled and recognisable chromatic presence. This is balanced by the introduction of greenery, which softens the corporate atmosphere and lends the interior a more welcoming, biophilic character. The result is an environment that feels both composed and human, where clarity is not coldness, but a way of supporting focus and everyday well-being.
Furniture and systems by Molo, Shukoh, Unifor, Vitra and local brands contribute to this language of order and understated refinement. The overall impression is that of a workplace shaped by discipline and ease: visually clean, functionally legible, and aligned with a culture of organisation that appears to encourage a clean-desk approach, reducing visual noise and the stress often generated by clutter. In this way, identity is expressed not through excess, but through consistency, control, and a carefully calibrated spatial experience.
