Services
Architecture, design, events, and local support for Italian companies in Japan
MB-AA supports Italian companies, institutions, and brands in developing their presence in Japan through design, consulting, and local coordination services.
Based in Tokyo, we assist clients through the different stages of a project: from the definition of an initial strategy to the realization of offices, apartments, showrooms, exhibitions, trade fairs, and events, as well as the activation of a selected network of local partners for complementary services.
Our goal is to offer practical, flexible, and culturally aware support, capable of translating the value of an Italian brand into the Japanese context. Whenever possible, we prioritize solutions, materials, furnishings, and partners connected to the culture of Italian design, with the aim of creating spaces that represent a balanced synthesis between Italy and Japan.
OUR SERVICES
OUR SERVICES
Architecture, design, events, and local support for Italian companies in Japan

Entering or strengthening a presence in the Japanese market requires much more than a commercial strategy. It means understanding how a brand can be perceived, translated, and expressed through space, communication, and experience.
MB-AA offers strategic consulting services for companies, institutions, and organizations that wish to establish a meaningful and coherent presence in Japan. This service is especially useful in the preliminary stages, when a project is still taking shape and the client needs help identifying the most appropriate direction.
We act as a local interlocutor capable of connecting Italian vision, design sensitivity, and knowledge of the Japanese context, helping clients build a presence that is credible, effective, and culturally appropriate.
Recommended For
Italian companies entering the Japanese market
brands wishing to strengthen their presence in Japan
institutions and organizations considering initiatives in the country
businesses in need of preliminary support before investing in spaces, events, or local activities
Services We Provide Directly
preliminary consulting on brand positioning in Japan
analysis of spatial and representational needs
concept definition and design guidelines
support in building a coherent brand experience
evaluation of project opportunities and local presence scenarios
alignment between Italian business goals and the Japanese context
initial guidance for offices, showrooms, events, exhibitions, or temporary presences
Services Activated Through Partners
real estate agencies for offices, showrooms, retail spaces, and residences
accounting and tax consulting
legal and contractual consulting
professional translation and interpretation
local administrative and operational support
marketing, PR, and media relations
This service is designed as a first step for approaching the Japanese market with greater awareness and with the support of a qualified local partner.

MB-AA designs interiors that combine functionality, spatial quality, well-being, and identity. This category includes offices, workplaces, apartments, expat residences, and bespoke interiors designed to respond to the specific needs of each client within the Japanese context.
In the case of offices, the project aims to create environments that express company culture, brand identity, and the quality of everyday experience. In the case of apartments and residences, the focus is on comfort, intelligent use of space, and the creation of interiors aligned with the lifestyle of international clients, expats, or corporate management.
Each project is developed on a tailored basis, with attention to materials, circulation, light, furnishings, and the relationship between space and identity. Whenever possible, we prioritize furnishings, finishes, and references connected to Italian design, reinterpreted in dialogue with the Japanese context.
Recommended For
companies opening or renovating offices in Japan
firms that require housing or apartments for expats and international management
international private clients seeking tailored interiors in Japan
brands looking for interiors consistent with their image
organizations seeking an integrated approach that combines design, functionality, and comfort
Services We Provide Directly
workplace design
space planning
office interior design
residential interior design
apartment and expat residence design
concept design
bespoke interior design
branded interiors
custom furniture design
home styling and restyling
study of materials, colors, lighting, and atmosphere
coordination between functional needs and client identity
Services Activated Through Partners
real estate agencies for office and residential search
local contractors and construction companies
joinery and custom furniture manufacturers
furniture suppliers
decorative and technical lighting suppliers
building materials and finishes suppliers
kitchen, bathroom, and integrated systems suppliers
partitions, windows, and interior systems
decorative greenery and plant styling
final styling and decoration
environmental graphics and signage
professional photography and video of completed spaces
This category is intended for clients who are looking not only for aesthetic quality, but for spaces that truly support the way they live and work in Japan.

Designing a representative space in Japan means turning a brand into a tangible experience. Showrooms, retail environments, pop-ups, and branded spaces should not only be attractive and functional, but should communicate the identity of the brand clearly and speak to the Japanese audience with coherence and sensitivity.
MB-AA develops projects for commercial spaces, brand environments, and representative interiors, combining concept, customer experience, display strategy, and spatial storytelling.
The goal is to create spaces where people can perceive the value of a brand through design, materials, atmosphere, and the way the visitor journey is structured, giving priority whenever appropriate to solutions that highlight Italian design in dialogue with the Japanese context.
Recommended For
companies opening a showroom in Japan
brands interested in pop-ups, retail, or presentation spaces
businesses seeking to strengthen their identity through physical space
companies wanting to present themselves in Japan through a distinctive environment
Services We Provide Directly
showroom design
retail concept design
branded environments
pop-up store design
spatial storytelling
display strategy
customer journey design
representative space design
furniture and display element design
adaptation of the concept to the Japanese market
coordination between space, communication, and brand identity
Services Activated Through Partners
real estate agencies for commercial spaces
furniture and display production
interior and display suppliers
graphics, printing, and display materials
scenographic lighting
product styling
photography and video
PR and local promotion
support for opening events and launch moments
This service is ideal for brands that want to build in Japan a physical presence that is recognizable, coherent, and capable of leaving a lasting impression.

Trade fairs, exhibitions, and temporary installations are often the first point of contact between a brand and the Japanese public. For this reason, the project must be clear, well coordinated, and capable of communicating identity, content, and quality immediately.
MB-AA designs and coordinates exhibition stands, curated exhibitions, temporary environments, and special installations, supporting companies and institutions in building an effective and carefully crafted presence within fairs, sector events, and exhibition contexts.
Our approach combines exhibition concept, narrative clarity, spatial quality, and local operational coordination, giving priority whenever possible to materials, suppliers, and solutions consistent with a refined and contemporary vision of Italian design.
Recommended For
Italian companies participating in trade fairs in Japan
brands wishing to organize an exhibition or temporary presentation
institutions in need of exhibition design support
clients seeking a local partner for stands, exhibitions, or installations
Services We Provide Directly
stand design
exhibition design
exhibition concept development
layout and content organization
temporary installations
spatial storytelling
exhibition path design
creative supervision
overall project coordination
liaison between client and local suppliers
Services Activated Through Partners
stand production and installation
graphic printing
printed materials and display supports
logistics and transportation
storage of materials
technical support on site
staff and hostesses
photography and video
interpretation
promotional and media support
This category is intended to help Italian companies participate in the Japanese exhibition landscape with greater effectiveness, clarity, and quality.

MB-AA supports companies, brands, and institutions in the conception and coordination of events in Japan, offering not only design sensitivity but also a selected network of local partners able to cover the main operational and communication services.
This category includes corporate events, product launches, award ceremonies, presentations, cultural events, food and lifestyle initiatives, and special activities that require a combination of concept, staging, management, and local support.
In this field, our role is to translate the content of an event into a coherent, carefully designed, and well-coordinated experience, offering the client a single point of reference and, whenever possible, enhancing a synthesis between Italian design, hospitality quality, and the Japanese context.
Recommended For
companies wishing to organize events in Japan
brands launching products or building local visibility
institutions organizing cultural or promotional initiatives
clients seeking integrated coordination between concept, content, and execution
Services We Provide Directly
event concept
staging and spatial design
format definition
- graphic design
curatorial support
general coordination
audience experience design
connection between space, content, and brand identity
aesthetic and qualitative supervision of the whole project
Services Activated Through Partners
catering
staff, hostesses, and guest management
venue scouting and venue management
photography and video
social media coverage
press office and PR
marketing and promotion
printed materials
music and entertainment
audio, lighting, and technical support
production of temporary setups
logistics
moderators, speakers, and event hosting support
interpretation and translation
This service allows companies to develop events and special initiatives in Japan with the support of a local partner capable of integrating design, coordination, and operational networks.
MB-AA is proudly
a member of the Italian Chamber of Commerce in Japan (ICCJ)
registered on the ITA supplier platform
included in the official list of reference professionals published by the Embassy of Italy in Tokyo
Download here the MB-AA Portfolio
All the links HERE