Services

Architecture, design, events, and local support for Italian companies in Japan

 

MB-AA supports Italian companies, institutions, and brands in developing their presence in Japan through design, consulting, and local coordination services.

Based in Tokyo, we assist clients through the different stages of a project: from the definition of an initial strategy to the realization of offices, apartments, showrooms, exhibitions, trade fairs, and events, as well as the activation of a selected network of local partners for complementary services.

Our goal is to offer practical, flexible, and culturally aware support, capable of translating the value of an Italian brand into the Japanese context. Whenever possible, we prioritize solutions, materials, furnishings, and partners connected to the culture of Italian design, with the aim of creating spaces that represent a balanced synthesis between Italy and Japan.

OUR SERVICES

OUR SERVICES

Architecture, design, events, and local support for Italian companies in Japan

Entering or strengthening a presence in the Japanese market requires much more than a commercial strategy. It means understanding how a brand can be perceived, translated, and expressed through space, communication, and experience.

MB-AA offers strategic consulting services for companies, institutions, and organizations that wish to establish a meaningful and coherent presence in Japan. This service is especially useful in the preliminary stages, when a project is still taking shape and the client needs help identifying the most appropriate direction.

We act as a local interlocutor capable of connecting Italian vision, design sensitivity, and knowledge of the Japanese context, helping clients build a presence that is credible, effective, and culturally appropriate.

Recommended For

  • Italian companies entering the Japanese market

  • brands wishing to strengthen their presence in Japan

  • institutions and organizations considering initiatives in the country

  • businesses in need of preliminary support before investing in spaces, events, or local activities

Services We Provide Directly

  • preliminary consulting on brand positioning in Japan

  • analysis of spatial and representational needs

  • concept definition and design guidelines

  • support in building a coherent brand experience

  • evaluation of project opportunities and local presence scenarios

  • alignment between Italian business goals and the Japanese context

  • initial guidance for offices, showrooms, events, exhibitions, or temporary presences

Services Activated Through Partners

  • real estate agencies for offices, showrooms, retail spaces, and residences

  • accounting and tax consulting

  • legal and contractual consulting

  • professional translation and interpretation

  • local administrative and operational support

  • marketing, PR, and media relations

This service is designed as a first step for approaching the Japanese market with greater awareness and with the support of a qualified local partner.

MB-AA designs interiors that combine functionality, spatial quality, well-being, and identity. This category includes offices, workplaces, apartments, expat residences, and bespoke interiors designed to respond to the specific needs of each client within the Japanese context.

In the case of offices, the project aims to create environments that express company culture, brand identity, and the quality of everyday experience. In the case of apartments and residences, the focus is on comfort, intelligent use of space, and the creation of interiors aligned with the lifestyle of international clients, expats, or corporate management.

Each project is developed on a tailored basis, with attention to materials, circulation, light, furnishings, and the relationship between space and identity. Whenever possible, we prioritize furnishings, finishes, and references connected to Italian design, reinterpreted in dialogue with the Japanese context.

Recommended For

  • companies opening or renovating offices in Japan

  • firms that require housing or apartments for expats and international management

  • international private clients seeking tailored interiors in Japan

  • brands looking for interiors consistent with their image

  • organizations seeking an integrated approach that combines design, functionality, and comfort

Services We Provide Directly

  • workplace design

  • space planning

  • office interior design

  • residential interior design

  • apartment and expat residence design

  • concept design

  • bespoke interior design

  • branded interiors

  • custom furniture design

  • home styling and restyling

  • study of materials, colors, lighting, and atmosphere

  • coordination between functional needs and client identity

Services Activated Through Partners

  • real estate agencies for office and residential search

  • local contractors and construction companies

  • joinery and custom furniture manufacturers

  • furniture suppliers

  • decorative and technical lighting suppliers

  • building materials and finishes suppliers

  • kitchen, bathroom, and integrated systems suppliers

  • partitions, windows, and interior systems

  • decorative greenery and plant styling

  • final styling and decoration

  • environmental graphics and signage

  • professional photography and video of completed spaces

This category is intended for clients who are looking not only for aesthetic quality, but for spaces that truly support the way they live and work in Japan.

Designing a representative space in Japan means turning a brand into a tangible experience. Showrooms, retail environments, pop-ups, and branded spaces should not only be attractive and functional, but should communicate the identity of the brand clearly and speak to the Japanese audience with coherence and sensitivity.

MB-AA develops projects for commercial spaces, brand environments, and representative interiors, combining concept, customer experience, display strategy, and spatial storytelling.

The goal is to create spaces where people can perceive the value of a brand through design, materials, atmosphere, and the way the visitor journey is structured, giving priority whenever appropriate to solutions that highlight Italian design in dialogue with the Japanese context.

Recommended For

  • companies opening a showroom in Japan

  • brands interested in pop-ups, retail, or presentation spaces

  • businesses seeking to strengthen their identity through physical space

  • companies wanting to present themselves in Japan through a distinctive environment

Services We Provide Directly

  • showroom design

  • retail concept design

  • branded environments

  • pop-up store design

  • spatial storytelling

  • display strategy

  • customer journey design

  • representative space design

  • furniture and display element design

  • adaptation of the concept to the Japanese market

  • coordination between space, communication, and brand identity

Services Activated Through Partners

  • real estate agencies for commercial spaces

  • furniture and display production

  • interior and display suppliers

  • graphics, printing, and display materials

  • scenographic lighting

  • product styling

  • photography and video

  • PR and local promotion

  • support for opening events and launch moments

This service is ideal for brands that want to build in Japan a physical presence that is recognizable, coherent, and capable of leaving a lasting impression.

Trade fairs, exhibitions, and temporary installations are often the first point of contact between a brand and the Japanese public. For this reason, the project must be clear, well coordinated, and capable of communicating identity, content, and quality immediately.

MB-AA designs and coordinates exhibition stands, curated exhibitions, temporary environments, and special installations, supporting companies and institutions in building an effective and carefully crafted presence within fairs, sector events, and exhibition contexts.

Our approach combines exhibition concept, narrative clarity, spatial quality, and local operational coordination, giving priority whenever possible to materials, suppliers, and solutions consistent with a refined and contemporary vision of Italian design.

Recommended For

  • Italian companies participating in trade fairs in Japan

  • brands wishing to organize an exhibition or temporary presentation

  • institutions in need of exhibition design support

  • clients seeking a local partner for stands, exhibitions, or installations

Services We Provide Directly

  • stand design

  • exhibition design

  • exhibition concept development

  • layout and content organization

  • temporary installations

  • spatial storytelling

  • exhibition path design

  • creative supervision

  • overall project coordination

  • liaison between client and local suppliers

Services Activated Through Partners

  • stand production and installation

  • graphic printing

  • printed materials and display supports

  • logistics and transportation

  • storage of materials

  • technical support on site

  • staff and hostesses

  • photography and video

  • interpretation

  • promotional and media support

This category is intended to help Italian companies participate in the Japanese exhibition landscape with greater effectiveness, clarity, and quality.

MB-AA supports companies, brands, and institutions in the conception and coordination of events in Japan, offering not only design sensitivity but also a selected network of local partners able to cover the main operational and communication services.

This category includes corporate events, product launches, award ceremonies, presentations, cultural events, food and lifestyle initiatives, and special activities that require a combination of concept, staging, management, and local support.

In this field, our role is to translate the content of an event into a coherent, carefully designed, and well-coordinated experience, offering the client a single point of reference and, whenever possible, enhancing a synthesis between Italian design, hospitality quality, and the Japanese context.

Recommended For

  • companies wishing to organize events in Japan

  • brands launching products or building local visibility

  • institutions organizing cultural or promotional initiatives

  • clients seeking integrated coordination between concept, content, and execution

Services We Provide Directly

  • event concept

  • staging and spatial design

  • format definition

  • graphic design
  • curatorial support

  • general coordination

  • audience experience design

  • connection between space, content, and brand identity

  • aesthetic and qualitative supervision of the whole project

Services Activated Through Partners

  • catering

  • staff, hostesses, and guest management

  • venue scouting and venue management

  • photography and video

  • social media coverage

  • press office and PR

  • marketing and promotion

  • printed materials

  • music and entertainment

  • audio, lighting, and technical support

  • production of temporary setups

  • logistics

  • moderators, speakers, and event hosting support

  • interpretation and translation

This service allows companies to develop events and special initiatives in Japan with the support of a local partner capable of integrating design, coordination, and operational networks.

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